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INTRODUCING
FIT2RUN'S AMBASSADORS
Fit2Run is excited to introduce
our inaugural Ambassador Program.... Read
More |
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COACH'S
CORNER - "MAYBE I'll JUST RUN LATER"... TIPS
TO STAY MOTIVATED
It can be difficult to stay motivated during
your training... Read
More |
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TO
STRETCH OR NOT TO STRETCH
Many running athletes ask this question and get
varying opinions across the spectrum.... Read
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FIT2RUN,
THE RUNNER'S SUPERSTORE, RECEIVES TWO PRESTIGIOUS
NATIONAL AWARDS
Fit2Run has
been named one of The 50 Best Running
Stores in America for the second year
in a row.Fit2Run was also named the winner
of the 2009
Ubuntu Award... Read
More |
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IMPROPER
FIT CAN LEAD TO PERMANENT DAMAGE
85% of Women Are Wearing The Wrong Bra. Are You?... Read
More |
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RICHARD'S TRAINING
TIP OF THE MONTH
I recently went to Brazil, where I had the chance to watch the Brazil Ironman
race... Read
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WHEN
THE HEAT IS ON - HYDRATE
Summer is here! When the heat is on almost all runners and walkers want to know
everything they can about hydration, fuel selection and electrolyte supplements
for coping with the heat. ... Read More |
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THE
BIOM PROJECT
Ecco Revolutionizes the Performance Running Market... Read
More |
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FIT2RUN
HAS BEEN NAMED ONE OF THE 50 BEST RUNNING STORES
IN AMERICA
The award was presented by Formula 4 Media... Read
More |
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SPIRA -
WaveSpring ™ technology
Reduce fatigue and put a real "SPRING" in your
step... Read More |
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WHAT
IS A PEDORTHIST?
Fit2Run has a certified Pedorthist
on staff at each location. A Certified
Pedorthist (or C.Ped.) has studied shoe construction
and modification... Read
More |
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GET
WALKING!
The popularity of walking
as a fitness activity is growing by leaps and bounds.
Low risk and easy to start, walking has proved
its health benefits in numerous studies. An
eight-year study of 13,000 people found that those
who walked 30 minutes a day had a significantly
lower risk of premature death than those who rarely
exercised.. Read
More |
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GARMIN® FUSES
FITNESS, FASHION AND FUNCTION IN FORERUNNER© 405
Garmin International
Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), announced
the Forerunner 405 – the latest
in Garmin’s
popular line of GPS-enabled fitness devices, packing powerful functions and innovative
features into a compact size like none other. Read
More |
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RUNNING
STREAK HITS FIVE YEARS
What was the inspiration that lead Doug Schiller
to a five year running streak?... Read
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THE
BIOM PROJECT
ECCO Revolutionizes the Performance Running Market. |
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The Danish business
ECCO breaks new ground: In March 2009 the world
leader of innovative comfort shoes, will be presenting
the completely new running shoe concept BIOM.
It is based on a “Natural Motion” philosophy
that will allow the foot to move naturally the
way nature intended it to.
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BIOM
has taken the perfection of nature into consideration:
that the human locomotion system has been developing
for over thousands of thousands of years and
only needs limited support. This is why BIOM
does not have excessive cushioning or movement
control. Thanks to the new concept the foot
is free to move and therefore builds muscle
and strength for optimal performance. BIOM
will be available in 2009 in an A, B and C
version.
Tønder/
Denmark, 03/02/2009 –
The BIOM-Project: Development
The BIOM Project is a successful cooperation
between experts from different fields working
together towards a common goal. The BIOM Project
is based upon considerations of Prof. Dr. Brüggemann, a leading expert in the field of running biomechanics
and BIOM co-developer, on natural running and the teamwork of Torbjørn
Sindballe (world-class triathlete and pro-athlete) and ECCO, who has over 45
years of experience in shoe production. Additional Dr. Matthias Marquardt (sports
medicine specialist, trainer and journalist) supported the BIOM project with
his knowledge in “Natural Running”. ECCO’s
core competences such as directly injected PU,
YAK leather, craftsmanship, and ownership of
the entire value chain also helped bind the project
together. BIOM was developed using biomechanical
cognitions: An anatomically formed last and a
functional anatomical sole construction which
allows further mirroring of the construction
of the human foot. |
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The
BIOM Project: Rethinking the Running Shoe Market
BIOM is not just a shoe – it is a paradigm shift. With the new segmentation
of runners by running speed and a concept based on natural motion, the shoe is
revolutionary in more ways than one. Customers will be able to choose a shoe
that is specified to their needs by taking into account training level, runner
type and speed. BIOM A is for professional to semi-professional runners and BIOM
B is suitable for fitness runners (both versions are available March 2009). BIOM
C is made for the occasional runner (available beginning 2010). BIOM will be
offered in two different materials, a YAK leather (200 €) and a mesh/textile
version (180 €).
Visit the Biom Website |
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